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September 25.2025

2 Minutes Read

Dickey’s Barbecue Pit Fires Up Expansion with 60 New Locations

Dickey's Barbecue Pit Expansion features a flavorful barbecue platter with meats and sides.

Barbecue Brand Expands with Blazing Momentum

In an impressive rebound, Dickey’s Barbecue Pit is on fire in 2025 with plans to open 60 new locations, boosting its total to over 400 worldwide. Following a challenging year in 2024 filled with rising costs and negative press, the iconic Texas brand has not only regained its footing but is thriving.

A New Era of Growth

CEO Laura Rea Dickey emphasized the brand's commitment to profitability for its franchisees, stating, “Every new opening represents not just growth for Dickey’s, but growth for communities and families.” This philosophy connects directly to the local economy—each new location translates into jobs and small business opportunities for aspiring entrepreneurs in diverse states like Alabama and Washington, as well as international hotspots in Canada and the Philippines.

Community Connections Fueling Expansion

The heart of Dickey’s lies in its community focus. “Barbecue has always been about gathering people around good food,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. This ethos resonates strongly now, as Dickey’s integrates into markets worldwide by providing high-quality, slow-smoked barbecue and strong franchisee support.

Innovation Meets Tradition

The brand is not just expanding; it is reinventing how restaurant growth occurs amidst competitive pressures. With extensive digital tools and proven methodologies, Dickey’s sets itself apart in the fast casual arena by combining authentic flavor with practical business frameworks, allowing franchisees to thrive. This innovative yet traditional approach helps redefine what successful restaurant expansion looks like.

Your Opportunity in the Restaurant Industry

For restaurant owners looking to grow their operations, Dickey’s rapid expansion offers a prime example of resilience in the food service sector. With strong brand recognition and a robust support system, now may be the perfect time to explore franchise opportunities. As they continue on this upward trajectory, the story of Dickey’s is more than just about openings; it’s about creating lasting community bonds through food.

If you’re interested in becoming part of this growing brand, check out franchise opportunities at Dickey’s Franchise today!

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Dickey’s Barbecue Pit Fires Up Expansion with 60 New Locations

Barbecue Brand Expands with Blazing Momentum

A New Era of Growth

Community Connections Fueling Expansion

Innovation Meets Tradition

Your Opportunity in the Restaurant Industry

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